When marketing through exhibits, it is important that you invite a lot of people to visit your booth and see what you offer. To do this, you should be equipped with a cardboard display that will capture the attention of a lot of people so that they will go directly into your booth, instead of going to others first before yours. After that, you should make sure that everything that you need is in your booth and is arranged properly. And most importantly, be equipped with your marketing skills that will sweep them off their feet and eventually avail for what you offer.